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THE VALUE OF UPSELL HEALTH

Let’s Succeed Together

FROM BEDBOUND TO THRIVING

Throughout the years, I’ve earned a reputation for being one of the best content marketing and education consultants in the health and wellness industry. 

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I've been through my own journey with healing from Lyme disease, black mold poisoning, Babesia, Bartonella, POTS, MCAS, leaky gut, mitochondrial dysfunction, neurological conditions, and more. I lost my ability to walk at the age of 28 and spent over two years bedbound.

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I've extensively studied healing all aspects of chronic illness, including limbic system retraining, mindset, DNRS, Emotional Freedom Technique, The Overview Method, muscle testing, parasite cleansing, supporting drainage pathways, detoxing, chelating heavy metals, and much more.

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Now, I'm healthier than ever. When I'm not writing content or creating marketing strategies, you can find me taking a spinning class or running bootcamp on the Peloton app, meal prepping paleo foods, taking solo road trips to the beach with my dog, hosting dinner parties, buying more houseplants, or binging The Home Edit on Netflix and organizing my closets. 

MOST RECENT WORK EXPERIENCE

Microbe Formulas and CellCore Biosciences

DIRECTOR OF CONTENT AND EDUCATION

  • All aspects of summits (sponsorships, speaking engagements, VIP, scheduling, hosting Lyme Summits, Parasite Summits, Mitochondrial Summit, Basecamp backend, managing in-person filming and production team, affiliates, marketing, social)

  • Email marketing

  • Ads

  • Articles

  • Leading the second-largest team of direct reports at Microbe Formulas (running weekly sprints, monthly editorial meetings, quarterly 90-day goal planning)

  • Publications, books, e-books

  • SEO, including 23-point site audits

  • Lead magnets/opt-ins

  • Marketing materials: VSLs, advertorials

  • Creating SOPs, structure, and organization

  • Producer for media, storyboarding, scripting, supervising filming

  • Events like ECO

  • Writing course and program curriculum (Dr. Jay's At-Home and Ultimate Coffee Enema programs), promotional emails, email campaigns, product copy, social copy, ad copy, VSLs, advertorials, quizzes

  • Planning launch strategy for new protocols, books, kits, and virtual events

  • Writing copy on brand guides, product pages, landing pages, squeeze pages, event booklets

  • Copyediting

  • Producing content with the graphic design team, media team, marketing team, and internal science team

  • Creating and implementing masterclasses and webinars promote education and sales

  • Lead nurture

  • Strategy for all the content for all five brands and managing all the direct reports (weekly content huddles, monthly 1:1, skip-levels, monthly editorial planning, quarterly 90-day sprint planning and project management)

  • Hiring

  • Leadership team

Dr. Jay Davidson

CHIEF OPERATING OFFICER

  • Managing social media marketing and posts on Instagram, Facebook, and Twitter

  • Creating and sending weekly email marketing and evergreen email campaigns within Infusionsoft/Keap

  • Managing affiliate partnerships and links; handling customer service calls and emails for the company with RingCentral and Gmail

  • Overseeing all hired writers; editing and posting articles bi-monthly on Wordpress

  • Scheduling and organizing paperwork for the doctors via DocuSign, MeetMe, and Dropbox

  • Managing partnership with Microbe Formulas and Dr. Jay's At-Home program

  • Sending weekly ManyChat broadcasts to subscribers

  • Transcribing and posting podcasts with ID3 tags via iTunes and Libsyn

  • Overseeing large online summits and live masterclasses (including the Best of Chronic Lyme Summit, Lyme Summit #3, Chronic Infection Masterclass, Parasite Masterclass) via HealthTalks/HealthMeans, Zoom, and Basecamp

  • Utilizing technology such as A2 hosting, Go Daddy, Shopify, Zapier, Spiffy, Slack, Google Drive, Excel, and others for integration of flows

  • Working with designers to create images for ads and marketing with Design Pickle

  • Running credit card payments and tracking finances via Stripe

  • Managing operations and customer service of At-Home program (via Memberium and LearnDash) and one-on-one coaching; fulfilling new client on-boarding

  • Updating SEO on articles and YouTube according to best practices, including 23-point site audits; creating Leadpages, Leadboxes, website ads, and website popups

  • Processing refunds, returns, and program bonus shipments

  • Filling out and sending superbills for client insurance

  • Tracking metrics monthly, including sales, subscribers, followers, leads, closing percentages, and Google Analytics.

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